It's Golf Season
When the PGA approached The Reactor to develop their latest campaign for the Tour of Australasia, we looked to Bear Grylls for inspiration and created a campaign that brings a new approach to the sport.
Client: PGA
Media: TVC + Online + Print + Press
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Unintended consequence
Our campaign for the AAR challenged the Governments plain packaging cigarettes policy due to adverse effects on the illegal tobacco trade.

Client: Alliance of Australian Retailers
Media:
Print
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Fit has you covered
Elite netballer Renae Hallinan stars in our first TVC campaign from the latest Health Insurance provider, Fit Health Insurance.
Client: Fit Health Insurance
Media:
TVC + Print + Radio
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The Reactor in the News
Our PGA exposed campaign created a media frenzy, topless golfers, who would have thought?! ... Not only did it appear in all the papers but George Negus even felt the need to explore what makes pro golfers strip for the camera and featured the campaign during his show, '6.30 with George Negus' To view the segment, click here.

Pro Golfers Exposed
Who thought golf was just for those who love to roll out the +4's. Our latest campaign for the PGA exposed the new breed of PGA pro's to a younger female audience.

Client: PGA
Media: Online + Print + PR
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Denied
We all love getting stamps in our passport but not this one... Our latest campaign for ACPET.

Client: ACPET
Media:
Print
Flex Armstrong
When we were approached by Siemens to create a campaign for their flexible cables we channelled our in chakra to develop a truly unique campaign... We commissioned a local artist to build a female sculpture out of cables in a flexible yoga position. Siemens... Flexible cables.

Client: Siemens
Media:
Print
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100 Years of Australian Golf
Our new look for the PGA brings with it elements of the history of golf to promote their 100 years in Australia.

Client: PGA
Media: Stay tuned
Dutch Love
Visit your local and check out what happens when two famous dutch brands meet in a bar, have a few and get together...

Client: Vanmoof
Media: Online
NEW CLIENT - Siemens
We are busy working with model makers, stylists, photographers and tech heads to put together something pretty special for Siemens, stay tuned...

Client: Siemens
Media:
NEW CLIENT - eChauffeur
We try and do our part for the environment by teaming up with new hybrid car service company eChauffeur and help them create a look and feel that would get the approval from Al Gore.

Client: eChauffeur
Media:
Design + Online
O2 Racing + The Reactor
The Reactor welcomes (and is also a proud sponsor) of O2 Racing. We have been dreaming of lycra whilst designing their new website with a lot more work to come...

Client: O2 Racing
Media: Website + Print
Standing out from the crowd
Our latest campaign for the new job search company with a twist, ismycv.com.au... the online job search where the employer finds you. Directed by Richard Grey (check out his latest film Summer Coda starring Rachael Taylor and Alex Dimitriades) and shot in busy Melbourne Street, a.k.a. visy park car park, this campaign is sure to stand out.

Client: ismycv.com.au
Media: TVC
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Princess Lindy
For the launch of their summer range, Feathers got the royal treatment using Balinese Princess Lindy Klim (and yeah, she's also married to king of the pool Michael Klim).
Clients: Feathers Boutique
Media: Rock Posters/Instore/Print

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St. John Ambulance winter campaign
13,000 casualties, 250,000 hours, 3,000 volunteers... Our latest winter campaign for St. John Ambulance calls on the public to dig into their pockets and help fund the $5 million dollars in operating costs that these modern day heroes rely on every year.

Client: St John Ambulance
Media: Print/Direct Mail
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Rock 'n Roll into a hotel room
We channelled our inner rock-stars to create a new sound for needitnow.com.au. Sung to the tune of 'All Right Now' by Free, it's currently rocking in our latest national TV and radio campaign.

Client: NeedItNow.com.au
Media: TVC/Radio
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Modern Mums
Busy mum's will have more time for themselves with online shopping and social networking in our new website for Fred&Frank Kids clothing.

Client: fred&frank kids
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Study in China
We show why Caulfield Grammar School has so much to offer in our latest additional to our 'expect more' campaign.

Client: Caulfield Grammar
Media: Outdoor/ Press/ Radio
Renters Unite
We developed the new look and feel for 1form.com.au using street style graffiti art.

Client: 1form.com.au
Media: Online/ Print
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Teachers are super heroes
The Victorian Institute of Teaching wanted to celebrate the role of teachers in Victorian Schools so we developed a film competition for students that generated 100's of entries.

Client: Victorian Institute of Teaching
Media: Film
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New Client: Eastern Health
We are proud to announce the latest
friend of The Reactor, Eastern Health
Hospitals.

Client: Eastern Health
QR's are coming
Australia is finally adopting QR codes, and we now create them, customised of course...

Client: Metalicus
Media: Digital
BMX Bandits...
Created for Bike Exchange and their BMX market, we ask riders to "Just add" to scenes that are synonymous with BMX riders.

Client: BikeExchange.com.au
Media:
Print
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Turn up the Heat
The PGA asked us to Re-Brand their major tournament, The PGA Championship. No pressure, only the biggest names in golf will be playing and the major sponsor is Coca Cola. So we turned up the heat with a National campaign using its unique location of sunny Coolum, QLD as inspiration. Plus we showcased the line up which includes Greg Norman and Jason Day, an event first.

Client: PGA
Media: Online + Print + Press
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Hearts New York
Our latest shoot for Fred & Frank kids straight from the street of NYC also included a launch parade at the block projects art gallery in Richmond

Client: Fred & Frank Kids
Media: Print + Online
NEW CLIENT - AFI
We are proud to be working with the Australian Film Institute, and look forward to helping grow Australian Films for the future.

Client: Australian Film Institute
Lekker, The bike with the lot.
Our love of van gogh, fries drowned in mayo and clogs helped us to develop the branding for new dutch bike brand Lekker and staying true to its translation... Lekker, dutch for tasty...

Client: Lekker Bikes
Media: Branding with more tasty treats to come...
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From Buble' to Hairspray
We love music and we love events so we love doing websites for companies that work on the best of both. Our latest work for Dainty Group is built with a SMART CMS system that allows the client to populate each event only once. It then automatically ticks over into past events which is pretty handy when you are the biggest events company in Australia and run over a 100 shows a year.

Client:
Dainty Consolidated Entertainment
Media:
Online
Celebrating teachers...
Out latest poster campaign for World Teachers Day.

Clients: TRB
Media: Posters
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Playing cupid for cyclist's
Romantic music, sexual innuendo and some vaseline on the lense helped us connect cyclists with their perfect match during the Tour de' France.

"the Reactor thought of a creative concept that was unique and really delivered our story to the end consumer. Not only did they come up with a good idea, but they executed a plan that grew our business by 35 percent."

Jason Wyatt CEO
BikeExchange.com.au

Client: BikeExchange.com.au
Media: TVC/ Outdoor/ Instore/ Press/ Online/ Rockposters
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Carn' the Crows
We have brought Feathers Boutique to the streets with a winter campaign that includes rock posters, outdoor and more...

Client: Feathers Boutique
Media: Outdoor/ Rockposters/ Online/ Instore
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Brand I.D.
A selection of our corporate I.D's, brandmarks, and logo designs.

Clients: Various
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NEW CLIENT - Vanmoof
All the way from the Netherlands, We welcome Vanmoof bicycles to The Reactor family.

Client: Van Moof
Nike Women/Zelus
We connected Nike stores directly with their loyal retail customers through the power of online media.

Client: Nike Woman/Zelus
New Client: Numbers Executive
New Recruitment agency Numbers Executive has joined The Reactor.

Client: Numbers Executive
Summers around the corner...
We have launched the new summer range for Feathers with a new campaign centred around a Mediterranean summer. Check out the behind the scenes video by clicking here.

Client: Feathers
Media:
Rockposters + Print + Instore + Online
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Retailers have their say
The Alliance of Australian Retailers was formed by service station owners, milk bar owners and convenience stores... often the forgotten side of retail. The Federal Governement's proposed policy for plain packaging of cigarettes was deemed by them to have a negative impact on their business. The campign alowed them to finally have a voice.

Client: Alliance of Australian Retailers
Media:
TVC
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Go Cadel!
BikeExchange showed their support for Cadel Evans and his amazing victory in the Tour De France by running a press campaign that also coincided with the launch of their Reactor designed 'BE' icon.

Client: BikeExchange.com.au
Media:
Print
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Time to get serious with Bike Force
To air during the Tour De' France we created a TVC campaign for one if Australia's largest bicycle chains, Bike Force. With a new positioning 'Time to get serious' we challenged cafe cyclists to consider upgrading the old squeaky Repco.

Client: Bike Force Australia
Media: TVC
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Food for thought.
We loved helping the Stroke Foundation in putting together a campaign for their latest charity event.

Client: Stroke Foundation Australia
Media:
Print + Press + Online
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Find Employees the easy way
With the success of their last Campaign, click here, we have created the latest TVC targeting employers.

Client: ISMYCV.com
Media: TVC
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ECO BAG
The latest Eco bag designs for New Zealand designer Trelise Cooper, featuring The Reactor designer logo's

Client: Trelise Cooper
Media: Eco Bags
Demons online
Our creative and new look and feel for the new Crusty Demons of dirt global website

Client: Crusty Demons
Media: Online
Who's your fantastic four?
The team at Holden Scramble wanted to re-invent their advertising campaigns and give them a new personality... 'Who's your fantastic four' invites players to put together their perfect team and compete in one of Australia's largest sporting events. With some of the shots that these players play you could be excused for thinking they are real super heroes!

Client: Holden Scramble
Media:
Print + Press + Online + POS + Signage + More
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Winter white for Feathers
Our latest campaign for fashion boutique 'Feathers' embraces the winter tan! ... Forget spray on's, forget faking it, white is in!

Client: Feathers Boutique
Media: Rockposters + Outdoor + Social Media + Instore + more
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Society against golf club abuse
Broken clubs and broken ego's... We ask to end the cruelty against golf club abuse by getting a lesson from your local PGA pro. Armed with camera's and old golf clubs we bravely interrupted the mid week ladies competition at Green Acres Golf course to shoot the campaign.

Client: PGA
Media: Press/Poster
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Choice eh' bro
Its not all ad's for us here at The Reactor. We were commissioned to design the graphics for the pilots uniforms for Air New Zealand.
Incorporating flights paths, and technical drawings, our design reflects the technical aspect of airplanes and the people that fly them.

Clients: Air New Zealand
Media: Design
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Models+Rats+Food
In conjunction with photographer Robert Earp. We won an international photography award for convincing a model that holding food in a garbage dump with rats was a good idea.

Clients:Hasselblad Photography Awards
Media: Photography
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Is Don, Is Good
To complement the current Don Fleishmaster campaign we hero meals that can be created at home with the help of Don's online recipes.

Client: Don Smallgoods/ SBS
Media: TVC/ Online
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Hole in 1 for the PGA
Gone are the days of puffy pants and
plaid... Our new look PGA site keeps
golfers up to date on the latest news,
scores and more

Client: PGA
Media: Online
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Green is the new black
New Zealand designer Trelise Cooper approached us to create a brandmark for the range of ECO friendly designer bags

Client: Trelise Cooper
Media: Accessories
A new look for a Small World
Small World Foods wanted a new voice so we gave them Napoleon, W.C. Fields, Beethoven and more...

Client: Small World
Media: Instore/ Outdoor/ Print
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Waurn Ponds 2010
We've been busy developing seasonal campaigns for Waurn Ponds Shopping centre... With little elves for Christmas, bringing in a new style for the latest winter catalogue, lots of love for Valentines Day, big fresh food imagery for 'Fresh Food Week' and more...

Client: Waurn Ponds Shopping Centre
Media: Direct Mail/Print/In-center
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Australian Film Institute
The Reactor were engaged to take the newly formed AFI AACTA AWARDS brand into market with the launch of the AFI AACTA FESTIVAL OF FILM. Opening night screenings in Melbourne & Sydney plus judges comms were all part of the excitement of films competing for Australia's highest screen accolade, an AACTA AWARD.
Client: Australian Film Institute
Media:
Online + Print + Press
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For the love of Lycra
Not only have we designed the latest site for O2 Racing but we are also now proud sponsors. So show your support and check the boys out... online or at their next race.

Client: O2 Racing
Media:
Online
Out with the old...
Our newly designed logo for our friends at BikeExchange.com.au

Client: BikeExchange.com.au
Media:
Design
YoYo's, pogo sticks, paperdolls...
...Remember the days of good old fashioned toys? Well, be flashed back to your childhood as we bring back the paperdoll and turn it into a new brand name and campaign for stylist Lara Reynolds. So, not only are we all better dressed at the office but we have some new work to show for it...

Client: Paperdoll - Styling by Lara Reynolds
Media: Name + Branding + Online
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Feathers Back Stage
While Mike Long at Long Photography was snapping away for the latest Feathers boutique campaign we also had the cameras rolling, picking up all the behind the scenes footage.

Client: Feathers
Media: Online + Instore
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Channeling our inner block...
...We just did a refit of our offices, scotty cam approved!

Surf Coast Knock Out
A new look golf event, required a new look and feel for their B2B presentations

Client: PGA
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Fly boys and girls...
The Reactor designed yardage prints are now cris-crossing their way around the world on the backs of Air New Zealand pilots. Fush n Chups all round...

Client: Air New Zealand
Media: Graphic Design
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Behind the scenes
See whats happening behind the camera...
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Pull out the +4's
With over 35,000 competitors the Holden Scramble is one of Australia's biggest sporting events and this year they will be celebrating their 20th anniversary. The Reactor has pulled on the +4 tweed knickerbockers and will be launching the new look Holden Scramble for 2011. Here's our logo design for the 20 years with much more to come...

Client: Holden Scramble
Media: You'll have to wait and see :)
Fido gets angry
To break the boredom of current in-store messages, we created a voice for mans best friend... blackmail.

Client: Hot Dog Leads Australia
Media: Outdoor/Instore/Viral
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Attractive Bridezilla's
We avoided the predictable for irreverent bridal company Bouquet & Garter. No smiling faces, no tears, just a rumble in the Bronx.

Client: Bouquet&Garter
Media: Full Brand Identity
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Authentic Yum-Cha at home
Look out for our new packaging designs in your local supermarket.

Client: Makmur Enterprises
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iCare with Anglicare
We continue to help Anglicare with our ongoing donation campaigns, highlighting the affects of poverty in Australia.

Client: Anglicare
Media: Direct Mail, AvantCard
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