AAR_Plain_logo
AAR_Plain1
AAR_Plain
AAR_Plain4
AAR_Plain2
'INCONVENIENCE STORE'
ALLIANCE OF AUSTRALIAN RETAILERS
We created the “Inconvenience Store” to show how plain packaging will destroy the value of brands and create confusion for customers.
As warnings get bigger, alcohol, soft drink and confectionery labels follow in the footsteps of tobacco, the AAR sounded the early warning with maximum effect.