Beauty EDU is a contemporary Beauty School run by Ryan Trainor’s Republica Education group. Despite the school offering a contemporary teaching program that makes graduates of its one-year courses ready to work in a $5 billion a year industry, it still struggled to overcome the “beauty school dropout” perception that Beauty School is for idiots. Our Pretty Smart campaign launched on social and digital platforms in October, resulting in a huge increase in enrolment enquiries and a fully subscribed November intake.