'EVERYTHING WE DO, WE DO FOR BEER'
Beer Deluxe is a chain of craft beer pubs who came to us looking for a brand refresh after the owners changed hands. The brand had lost its way and had become caught in the outdated visual clichés of the hipster movement without communicating any real meaning. We gave them a new brand position that helped them articulate to their target market why they were better than their competitors. We then brought that position to life with an evolved look and feel that looked past the hipster clichés into what makes the brand truly compelling.