'BOUGHT IT'

BIKE EXCHANGE

When given the task of highlighting the sell it, buy it, ride it messaging of BikeExchange.com.au, “We wanted to keep it simple, with a very clear message, ‘Bought it’ talks directly to the novice all the way through to the experienced cyclist.” The Campaign will run nationwide during the Tour De’ France 2012 to reach and inspire the maximum number of bike lovers and potential bike lovers alike.