There are a number of people in our agency who have grown up in the Melbourne bayside area, so when local institution, The Brighton Baths came to us wanting to refresh their brand, we jumped at the chance. The Baths themselves have been part of the Brighton landscape for over a century, but new management and significant renovations meant that there was plenty of new benefits to highlight. We worked with their team to develop a contemporary look and feel that also gave a nod to the history of this local icon.