We’re not sure how no one thought of this before, but when Cardly came to us wanting a campaign to promote their “buy a card online and we’ll post it for you” website, we jumped at the chance. Cardly uses the artwork of contemporary Australian illustrators and hosts an ingenious printing tool that lets it look like you’ve written the card yourself. Launching on Mother’s Day, we took the fresh illustration styles and cheeky tone of voice the business already had and created a series of new, one-off cards to advertise the service on Facebook.