2XU’s new release luminescent Hyoptik range of compression tights help runners to stand out when they’re training at night - not just because of the reflective nature of the material, but also because of the distinctive patterns of the designs. We used those distinctive patterns to develop an eye-catching typographical treatment that stood out as much as the tights themselves. Urging runners to “be nocturnal”, the campaign showed runners that with the Hyoptik range, the sun going down was no longer an excuse to avoid training.