Get Money Fit for One Budget
We helped One Budget develop an engaging brand message and campaign for the wealth management space, centered around the concept of ‘Get Money Fit.’ To make financial wellness relatable, we introduced a hero character - a gym junky piggy bank - symbolizing how, with the right support, anyone can strengthen their finances.
Financial Fitness
The campaign framed financial fitness as a journey, much like physical fitness, where discipline and guidance lead to long-term success. Through this creative approach, we conveyed that managing money is achievable for everyone, with the right tools and expertise.
Your Workout Partner
Our piggy bank, in workout gear, flexing its muscles, will be utilised as a memorable mascot for the campaign and brand assets, making financial advice more approachable and less intimidating. The ‘Get Money Fit’ initiative encourages individuals to take manageable, consistent steps toward a more secure financial future, showing that with the right support, they could get their finances in shape.
