Bowls Victoria - We Be Roll'n
Where is your
brand at?
We find clients come to us with brands
at many different stages on their journey. Some are just starting out, others have decades of heritage to draw on.
No matter what stage your brand is at, our process helps you to bring focus to your brand, so you can use it to build awareness and achieve your win.
1. BRAND DISCOVERY
WORKSHOP
-
Existing Brand Strategy Review
-
Define Current Challenges
-
Distill “What Does a Win Look Like?”
You receive: Brand Discovery Report
MACPAC - Whatever Your Adventure
Wallace Bishop - Play Favourites
2. BRAND STRATEGY
DEVELOPMENT
-
Competitor & Target Market Research
-
Current Brand Perception & Awareness
-
Define Your Brand Position
You receive: Detailed Brand Strategy Report
3. CREATIVE CONCEPT
& DIRECTION
-
Concept Development
-
Concept Refinement
-
Proof of Concept Across Channels
You receive: Creative Platform & Samples
RAWW Cosmetics - Super Good
PGA - Silence the Scorecard
4. MEDIA PLANNING
& BUYING
-
Media Budgeting
-
Media Planning
-
Channel Selection
E.g. Online, Social, SEM, TV, Outdoors -
Media Buying & Scheduling
You receive: Media Schedule
- Approved & Booked
5. INHOUSE DESIGN
& PRODUCTION
-
Production Planning & Execution
-
Still Photography & Graphic Design
-
TV, Content & Audio Production
-
Website Design & Build
-
SEO & Social Media SEM
You receive: Finished Art & Media
Files to Publish
GAZMAN - Summer Edit
Be Fit Food - Eat Yourself Better
6. REPORTING
& INSIGHT
-
Data Reporting
-
Insights from Data
-
How Did We Go vs Our Win?
-
What Should We Do Next?
You receive: Project Review & New
Project Direction