Bowls Victoria - We Be Roll'n

Where is your 
brand at?

We find clients come to us with brands
at many different stages on their journey. Some are just starting out, others have decades of heritage to draw on.

 

No matter what stage your brand is at, our process helps you to bring focus to your brand, so you can use it to build awareness and achieve your win.

1. BRAND DISCOVERY 
    
WORKSHOP

  • Existing Brand Strategy Review

  • Define Current Challenges

  • Distill “What Does a Win Look Like?”

You receive: Brand Discovery Report

MACPAC - Whatever Your Adventure

Wallace Bishop - Play Favourites

2. BRAND STRATEGY

    DEVELOPMENT

  • Competitor & Target Market Research

  • Current Brand Perception & Awareness

  • Define Your Brand Position

You receive: Detailed Brand Strategy Report

3. CREATIVE CONCEPT

    & DIRECTION

  • Concept Development

  • Concept Refinement

  • Proof of Concept Across Channels

You receive: Creative Platform & Samples

RAWW Cosmetics - Super Good

PGA - Silence the Scorecard

4. MEDIA PLANNING

    & BUYING

  • Media Budgeting

  • Media Planning

  • Channel Selection 
    E.g. Online, Social, SEM, TV, Outdoors

  • Media Buying & Scheduling

You receive: Media Schedule
                    - Approved & Booked 

5. INHOUSE DESIGN
    &
PRODUCTION

  • Production Planning & Execution

  • Still Photography & Graphic Design

  • TV, Content & Audio Production

  • Website Design & Build

  • SEO & Social Media SEM

You receive: Finished Art & Media
                    Files to Publish

GAZMAN - Summer Edit

Be Fit Food - Eat Yourself Better

6. REPORTING 

    & INSIGHT

  • Data Reporting

  • Insights from Data

  • How Did We Go vs Our Win?

  • What Should We Do Next?

You receive: Project Review & New

                    Project Direction