Freight Forwarding companies in Australia normally under-invest in their brands and their websites, relying on word of mouth and cold-call selling to do all the work for them. That can make it particularly challenging for businesses to grow beyond their existing network. Elto Freight are a business that have brought a premium, contemporary approach to the sector and wanted to reflect that with a brand and a website that felt more in line with their offering. We worked with them to develop a new brand positioning, look & feel and website that will launch as we come out of lockdown in 2021.