Following on from our ongoing work with ROYAL CANIN®, the Mars Pet Care team also brought us on-board to help handle the EUKANUBA™ brand and a new campaign for their Mature Active Dog diets. Starting from the insight that dog owners all see their dogs as having a job to do, we created the “Too Young To Retire” campaign, letting pet owners know that they could help their dog maintain an active lifestyle as they aged. Working in conjunction with a visual direction from the global marketing team, this campaign was published in Australia and New Zealand across Social, Digital and Point of Sale.