'PARENTING THAT WORKS' FAMILY MAN
A few years ago, Movember decided to evolve from just being a fundraiser for men’s health programs and become a funder of men’s health research and services in their own right.
One of the first programs to benefit from this evolution is a service that has been built on research that shows there are significant positive health outcomes for men who are fully engaged in parenting their children. Movember came to us in need of a brand that could promote this service while still working within the architecture of the overall parent brand.
Working with their team, plus a number of stakeholders across Movember’s global footprint, we developed their new name, look and feel and humorously empathetic tone of voice and campaign direction that let’s all parents - and especially Dads - know that Family Man gets what they’re going through and can help them navigate difficult behaviour in their children using love and togetherness.