Fast fashion business, Forever New wanted to reposition their brand in the minds of their key target markets. Our brand strategy process worked with the key insight that everyone who interacts with the brand is constantly looking for a fresh look which led us to the creative platform – I AM NEW. Activated through a Facebook advertising campaign, the new brand position videos had over 1.3 million views in the first 24 hours, with key clothing items featured selling out in less than a week.