Coffee drinkers usually have no idea who roasts the coffee they drink - they rely on their barista to decide for them. When trying to grow a retail presence online, a lot of coffee roasters fall into the trap of focusing on their packaging and design, thinking that good taste in design will communicate good tasting beans. But in a crowded market where nice design is cost of entry, a coffee brand needs to stand for more than nice design. Developed to work across B2B wholesale and B2C retail online, the "Your Coffee Fix" brand has helped Griffiths Bros. more than double their online sales during the pandemic, plus grow their wholesale client base as cafes come out of lockdown.