'TAKE A POSITIVE STEP'
Martin and Pleasance asked for a campaign to complement their women’s Harmony range. Products targeted to relieve symptoms of pms and menopause. The solution became clear. How best to rid these unwanted, unpredictable, ugly symptoms? Other than bad mouthing them to your friends… why not just break up with them… So that’s exactly what we did. We also picked up a 'BestAd' for our Positive Step radio campaign.