HR3 is one of Australia’s leading software companies in the Payroll, HR and Workplace Health & Safety sectors. In business for over twenty years, they were one of the first to market and have always relied on word-of-mouth reputation and incumbency to maintain their market share. However, a number of new players have come into the market in the last couple of years and they needed to give their brand a refresh that made them feel more contemporary. We worked with them to develop their new brand position - Your People Works and an awareness campaign that will play out across owned media channels, conferences and person-to-person sales meetings.