Isocol is one of the most successful under-the-radar brands in Australia. It sells around 40,000 units a month and sits on the shelves of major retailers in both grocery and pharmacy. But if you’ve never heard of it, you’d have no idea what it does. it has managed its success based almost entirely on word-of-mouth recommendation over the 30 years it has been in the marketplace. The current owners of the brand came to us looking for an awareness campaign that could draw attention to how useful their product is, grow awareness and educate the Australian grocery buyer about all the amazing things Isocol can do. The campaign is currently starting to play out across social, digital, point of sale and out of home.