Show More

'ENTER THE
UPSIDE DOWN'

JAY JAYS

This campaign had a target market of three people - the members of the Netflix marketing team in the U.S. who were deciding which clothing retailer to enter into a licensing agreement with in Australia. Our client, Jay Jays asked us to develop concepts across in-store, activation and in-centre channels to show the number one American streaming service how they could take advantage of both Jay Jay’s giant retail footprint and their willingness to push the creative boundaries for a brand like Netflix.