'MAKE THE MOST'

JELLIS CRAIG

Melbourne Real Estate agency, Jellis Craig wanted to give their advertising more cut through. 2 While their brand was beautifully designed, it was using that design to say exactly the same things
that all its competitors kept saying - focusing on talented auctioneers and hard working agents.
Through our strategic development process, we uncovered that vendors weren’t interested in 

any of those things - they just needed to know that they were going to make the most money possible when they sold their house, so we created a campaign that showed that Jellis Craig helped them do this by making the most of every moment in a 3-month campaign. 

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