Lab Gardens is an ethnobotany business that invests in the traditional medical knowledge of indigenous communities around the globe. It has been created to not only bring everyone the world’s most effective plant-based remedies, but to also help the custodians of that traditional knowledge to develop sustainable harvesting practices that enable a long term future on their traditional lands. Some describe this as a holistic approach to the health of people, communities and the land they live on. We simply call it “make better”. The Reactor developed the brand positioning, look & feel and ongoing campaign creative to bring this wonderful product to instore and online consumers.