Lake Mountain is Melbourne's closest alpine resort, only two hours drive from the centre of the city. It's not as full of action-packed, downhill thrills as some of the larger alpine resorts, but it is the ideal place for anyone to experience snow for the first time and still be home in time for dinner. The management board came to us looking for a new brand that represented everything their resort has to offer - in winter and summer. We created a new positioning, campaign direction and brand resources for them across digital and social platforms as well as
on-mountain collateral.