Lilybod are an online sportswear label for women that we have been working with for about a year. As the year has progressed, we have continued to test & learn with the ads we have published for them, building a strong data set and gaining strong insights that have allowed us to focus our content more, so that we now know exactly what ads the customers need to see in order to generate sales. Those insights have helped us double sales for the brand over the life of each campaign.