As Melbourne came out of lockdown, regional Victorian towns knew that everyone would be looking for a holiday, and with interstate borders still closed, there was
a captive market of over 4 million people whose attention they needed to capture before someone else did. We worked with the Marysville Triangle Business and Tourism Group to quickly turn around a campaign that helped them book out accommodation during school holidays and cause staff to complain that the phone was ringing so much they didn’t have time to do their work.