MOR was once the darling of the Australian bath & body market, but as online retail has brought the world to Australia, this brand has been on the wane - with sales dropping off year on year for around a decade. The marketing team came to us looking for a refresh, wanting to engage a whole new generation without alienating its loyal base. We worked with their internal marketing team to develop a new position and look & feel to give the brand a bit more of a contemporary edge and attitude. The first campaign has gone live across social, digital and in-centre, and has already seen a strong upswing in retail sales - especially in-store, with significant growth in younger markets where the brand was virtually unknown.