'THE GARBAGE BAG THAT ISN'T GARBAGE' MY ECO BAG
With ground-breaking manufacturing technology that enables them to make 100% compostable plastic bags from corn starch, My Eco Bag knew they had the perfect product for contemporary needs. However, with all the green-washing of the mainstream plastic manufacturers, they needed help to simplify their message and get cut through on social media and in the supermarket aisle. We helped them evolve their brand look & feel and built a fun, light-hearted campaign that built awareness of their planet-friendly message without getting too worthy or dull. Sales were double initial projections and ensured big box grocery would go beyond trial phase and stock them for the long term.