When the PGA approached The Reactor to develop their latest campaign for the Tour of Australasia, we looked to Bear Grylls for inspiration and a came up with a new approach that reveals the natural hunt at the core of every game. We continued our TVC’s intrepid explorer theme, for Instore, Print, Outdoor and Online incarnations (including a camouflage buggy) to produce a widespread campaign that proved a huge step forward for the PGA.