'SILENCE THE SCORECARD'
We have enlisted the help of an annoying, sledging scorecard to front a new campaign and positioning that encourages golfers to get a lesson from their local PGA pro. “Golf can be the most wonderful and frustrating game within the same minute. But it all comes down to the individual and all that goes down the scorecard. “Silence the Scorecard’ is a rich creative territory and one all golfers can relate to. We needed the scorecard character to embody everything that is annoying and niggly about golf.”