Royal Canin wanted to celebrate the 10-year anniversary of being one of the major sponsors of Seeing Eye Dogs Australia. They also wanted to encourage others to join them in supporting this very worthy organisation

who enable the lives of more than 300 visually impaired people across Australia. Many parts of this sponsorship arrangement are incredible, but we chose to highlight the one that was the most ordinary and the most

incredible – a blind person being able to walk to the shops with only their dog for guidance. Royal Canin’s community agrees, with nearly 50,000 views and an increase in donations across the campaign period.