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'COST CUTTING

COSTS LIVES'

VICTORIAN FIREFIGHTERS UNION

The United Fire Fighters Union – Victorian Branch has been struggling to have their service properly funded by the state government. In the lead up to the 2013 Federal Election and the 2014 Victorian Election, they asked us to bring their issue to the front of mind in the Victorian electorate. For us, the proposition was simple – firefighting services need to be funded properly or people will die. So we kept the ad simple as well.