The Reactor has developed a campaign and new branding for YGAP and their 5 Cent initiative asking Australians to donate their five cent coins to social entrepreneur projects in needy communities around the world. A new campaign including rebranding & design, outdoor, TV and online activity has recently launched in selected capital cities around Australia. Shot by Tom Franks at Hell Studios the campaign features the 5 Cent coin as currency that doesn’t belong stuffed in the lounge room couch.