Bic Japan | The Reactor

Switch to BIC

Working with BIC Japan, we successfully launched their new product, the BIC FLEX5, into the local market. This project was driven by the overarching brand platform that we also developed “Switch to Bic,” which emphasises the benefits of switching to BIC’s superior shaving experience.

'Want a Premium Shave For Less?

To build excitement around the launch, we developed the “Want a Premium Shave For Less” campaign, strategically tailored for key Japanese markets. The campaignaimed to inspire consumers to embracea more energized start to their day,positioning the FLEX 5 as an essential partof their morning routine.