Blazer is a men’s apparel brand that recently changed owners and came to us looking for a refresh. With an experienced internal marketing team, they weren’t looking for ongoing agency support, but rather, needed strategic creative direction to inform their future marketing activity. We worked with their team to develop a new Brand Strategy, Creative Look & Feel, Imagery Style Guide, Tone of Voice and ongoing approach to seasonal campaigns. Their team has now taken this strategic and creative direction as a foundation to create new and exciting solutions internally.