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Blazer
As the business underwent a change of ownership and a repositioning in the marketplace, they came to us looking to give the brand a more contemporary take on the smart casual beach vibes of the 80's that were the brand's foundations.


Life Styles
The Life. Styles. campaign was built on the thought that when you've got a busy life, you don't want to have to make an effort when you're relaxing. You want to project an effortless attitude of casual success, that lets you look good without looking like you've tried.









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