Following last year’s successful “Free the 4WD” campaign, Club 4X4 Insurance wanted to grow their suite of brand assets, so they came to us wanting a brand mascot with a difference. We developed Bob the Bobblehead, the ideal embodiment of a brand that says yes to the off-road lifestyle. Always nodding - just like the brand does - Bob’s the ideal companion for someone wanting to Free the 4WD. He’s not only the perfect companion on your office desk, reminding you that the start of your next adventure is sitting parked in the driveway, he’s also at home on the dashboard of your car, nodding along with your off road adventure, letting you know you’re covered anywhere you can legally go in Australia.