Club 4x4 | The Reactor

FREE THE 4WD

The Reactor partnered with specialist insurer Club 4x4 to launch “Free the 4WD”, urging Australians to unleash their four-wheel drives from suburban routines and return them to the wild adventures they were built for. Positioned as both a call to action and a tongue-in-cheek conservation effort, the campaign reframes the 4WD as a majestic creature confined to school runs and car parks, now encouraged to roam free across rivers, dunes, and trails. Spanning TV, radio, digital and out-of-home.

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Free the 4WDClub 4x4 Insurance RADIO

00:00 / 00:30

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Winner Best Outdoor

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Voted one of the week's BEST OUTDOOR campaigns across the world via BESTADSontv.com

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BEHIND THE SCENES

COLOUR GRADE

CREDITS

Client: Club 4X4 Insurance

Marketing Manager: Leana Farrelly

Brand Strategy: Marrow

Director: LachieMcKernan

Agency:

Agency: The Reactor

Creative Director: Nick Brown

Director of Strategy: Angus Smallwood

Art Director/Designer: Luke Rigby

Copywriter: Angus Smallwood

Art Director/Designer: Georgia Williams

Agency Producer: David Alagna

Production:

Production: Positive Ape

Director/DOP: Chris Tovo

Producer: Jason Byrne

Production Manager: Jack Davies

Camera: Richard Hamer

Camera: Jackson Lee

Post-Production:

Offline Editor: Richard Hamer

Colour Grade: Crayon (Sam McCarthy)

Online: Jon Holmes

Retoucher: Richard Dion Wilson

Sound: Final Sound