✹ CAMPAIGN BRIEF HOT AGENCY 2026 ✹ CAMPAIGN BRIEF TOP 10 SMALL AGENCY 2026 ✹ CAMPAIGN BRIEF #5 SMALL AGENCY 2026 ✹ CAMPAIGN BRIEF TOP 20 AGENCY 2026 ✹ GRUEN 'THE PITCH' WINNER 2026 ✹ CAMPAIGN BRIEF #16 AGENCY 2026 ✹ BEST ADS 'BEST AD' 2026 ✹ OMA AWARDS 'BEST OUTDOOR' FINALIST 2025 ✹ ADS OF THE WORLD 'CAMPAIGN HIGHLIGHT' 2025 ✹ GRUEN 'THE PITCH' WINNER 2025 ✹ BEST ADS 'BEST AD' 2025
Gruen 'The Pitch'
The brief? Convince Australians to 'change the chant' from "Aussie, Aussie, Aussie'... Oi, Oi, Oi," to something more Australian. Thanks to Gruen for inviting us to be part of 'The Pitch' and to the cast, crew and creatives that made it all possible. Plus, a BIG shoutout to the team at Guilty for helping us bring our winning to life (full credit list below).
🥇 Winner 'The Pitch' Episode 9, 2026
Credits
Agency:
Agency: The Reactor
Creative Director: Nick Brown
Director of Strategy: Angus Smallwood
Producer: Lauren Nathine
Production:
Production Company: Guilty
Director: Travis Crosbie
Producers: Jason Byrne
Production Manager: Caitlin Devos
DOP: Calum Riddell
Gaffer: Remus Care-Parisi
Sound Recordist: Ahmad Ebrahimi
Art Dept/Stylist:
Post-Production:
Editor: Travis Crosbie
Colourist: Julian Chichignoud
Sound Design: Matt Redmond @ Abe Studios
Cast:
Coach: Jorge Duran
Player 1: Ben Phazey
Player 2: Kufre Etim
Player 3: Sol Da Silva
Player 4: Noah Eid
VO Artist: Angus Smallwood
