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National Nutrition Foundation
Along with the team at Nutrition Australia, we facilitated a re-naming and design response crafting a brand that fostered community and connection through nutritional education. Drawn from extensive strategy and research, the design outcome centres around Australia’s food system; its complexities, differences and inclusivity. Highlighting the needs, desires and experiences of those utilising their services.
Aesthetic
With a contemporary design, the new brand breaks the mould of tradition. A comprehensive aesthetic with accessibility at its core, layering colour, imagery and innovative copy, drawing attention and intrigue to create a form of highly effective subliminal communication.
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