Durra Panel

Durra Panel is the most environmentally friendly building product in Australia. Made entirely out of straw, it has been used in large-scale commercial developments for 30 years as acoustic insulation, but the product is capable of so much more. The manufacturers came to us wanting to create a retail brand that highlighted all the benefits of building with Durra Panel - including the fact that is was 100% fire resistant. The campaign was so successful that we were ask on numerous occasions to 'turn off' the advertising to help their sales team field the constant customer engagement.