Garnier 'Me, Micellar and I'

'Me, Micellar and I' for Garnier, positioned its flagship Micellar Water not just as a quick makeup-remover, but as an essential daily ritual of self-care. Fronted by Big Brother Australia host and Nova 100 drivetime presenter Mel Tracina, the multi-channel campaign highlights how cleansing helps women seamlessly transition across the many roles they play each day. Across TV, digital, and social channels, the initiative celebrates skincare as a grounded moment of personal wellbeing.