Griffiths Bros Coffee Roasters

Australia's oldest coffee roasters, Griffiths Bros have been at the centre of the food service industry since the 1870's and a client of The Reactor since 2018. We've helped them refurbish their brand, created B2B and B2C campaigns for them and worked with their internal team on package design.

Griffiths Bros Was Here

A campaign to celebrate over 140 years of coffee as Australila's oldest coffee roasters. Heritage images of Australia featured around city streets emblazoned with graffiti - Griffiths Bros marking their territory since 1879. The Campaign launched during the Melbourne International Coffee Festival and featured online, throughout social media and outdoor/street posters.

Winner Best Outdoor

Voted the week's BEST OUTDOOR across the world and TOP 6 campaign across the globe which includes tv, radio and online. "Sometimes the best we can do is brand archaeology. This digs up a truth of the brand, then brings it up to date in a fresh punkish way. It has the coffee-roasted whiff of an agency initiative, but for the small community it is aimed at, it does its job." - Guest Judge Toby Allen