Gruen 'The Pitch'
The brief? Convince Australians to privatise our beaches. Our idea tapped into a truth every Aussie knows: our beaches are already full of can’ts... Thanks to Gruen for inviting us to be part of 'The Pitch' and to the cast, crew and creatives that made it all possible. Plus, a BIG shoutout to the team at Guilty for helping us bring our winning to life (full credit list below).
🥇 Winner 'The Pitch' Episode 8, 2025
Behind The Scenes
On Air
Production Stills
Credits
Agency:
Agency: The Reactor
Creative Director: Nick Brown
Director of Strategy: Angus Smallwood
Copywriter: Chris Taylor
Art Director/Designer: Angelica Rowe
Graphic Designer: Luke Rigby
Graphic Designer: Nathan Tighe
Account Manager: David Alagna
Account Manager: Poppy Oliver
Production:
Production Company: Guilty
Director: Tracey Lee Hayes
Producers: Victoria Schaw & Jason Byrne
DOP: Alex Naughton
1st AC: Harry Huggins
Cam Assist: Issac Brooks
Elex: Tom Tramonte, Doug MacGregor
Hair & Make Up: Maria Gullace
Costume: Hailey Scott
Stylist Assist: Billee Byrne
Sound Recordist: Ahmad Sayed
Production: Jack Davies, Bethany Whitmore, Rory Trobbiani, Ella Tamblyn
Post-Production:
Editor: Thanassi Panagiotaras
Colourist: Thanassi Panagiotaras
Sound Design: Matt Redmond @ Abe Studios
Cast:
Cheryl - Bev Killick
Craig - Nick Capper
Steve - Mitchell Brotz
Isabella - Celina Lazarus
Dorothy - Maureen Andrew
Dylan - Broni Lisle
Drew - Troy Larkin
Dog - Poop
VO Artist - Angus Smallwood