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Lake Mountain Merchandise

Lake Mountain is one of Australia's premier mountain biking destinations, and it's two hours’ drive from the centre of Melbourne’s CBD. As they look to explore ways to grow their revenue streams around their incredible location, they asked us to design some merchandise their visitors can purchase.

The Reactor Creative, Advertising & Design_Lake_Mountain_Alpine_Resort_Merchandise
The Reactor Creative, Advertising & Design_Lake_Mountain_Alpine_Resort_Merchandise

If you know, you know

The mountain bike scene is a niche community, with those who ride having a real understanding of the trails they ride. Lake Mountain's premier trail - The Cascades - is seen as a "must ride" for many in the scene. This range of merchandise is designed around the contour map of the trail itself, speaking to the riders who've ridden that trail, reminding them that they're earned the right to wear the merch.

The Reactor Creative, Advertising & Design_Lake_Mountain_Alpine_Resort_Merchandise
The Reactor Creative, Advertising & Design_Lake_Mountain_Alpine_Resort_Merchandise
The Reactor Creative, Advertising & Design_Lake_Mountain_Alpine_Resort_Merchandise
The Reactor Creative, Advertising & Design_Lake_Mountain_Alpine_Resort_Merchandise
TR_Website_LakeMtnProduct_2400x16005.jpg
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