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Lake Mountain Merchandise
Lake Mountain is one of Australia's premier mountain biking destinations, and it's two hours’ drive from the centre of Melbourne’s CBD. As they look to explore ways to grow their revenue streams around their incredible location, they asked us to design some merchandise their visitors can purchase.


If you know, you know
The mountain bike scene is a niche community, with those who ride having a real understanding of the trails they ride. Lake Mountain's premier trail - The Cascades - is seen as a "must ride" for many in the scene. This range of merchandise is designed around the contour map of the trail itself, speaking to the riders who've ridden that trail, reminding them that they're earned the right to wear the merch.





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