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'MMM LEKKER' 

LEKKER BIKES

Yes, We are pleased to be announcing a ‘tasty’ campaign for Lekker Bikes. “Lekker is Dutch for tasty,” and the new series of the Jordaan model bikes, available in licorice, mint and blue heaven colours. To add extra ‘Dutchness’ copy was translated into Dutch and then translated back into English to help give it an ‘English as a second language’ feel. To many credits to mention but special thanks to Tintin Hedberg (photographer), Jason Riddell (retoucher) & CI studios, Melbourne.