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Where can we take you?

Marriott Bonvoy elevated its Australian Open partnership with a premium VIP activation. The Reactor was engaged to craft the full visual and content experience surrounding it .Including, Menus, signage and VIP invitations that set a unified, premium tone. An in-room introduction video played in every guest hotel room and 360° courtside advertising that amplified Marriott Bonvoy’s presence throughout the tournament.

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360-Degree content experience

Plus, we created a fully immersive 360-degree content experience for Marriott Bonvoy that surrounded the entire centre court - transforming every angle into a journey through where the brand can take you. Viewers were immersed in the energy of Rod Laver Arena before being seamlessly transported to breathtaking Marriott destinations across the globe. The piece captured the thrill of the Open and the spirit of exploration, showing that with Marriott Bonvoy, the world is your centre court. 

Step One
Storyboards

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Step Two
Background Development

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Step Three
'Green Screen' shoot

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Step Four
Sound Design & Audio Mix

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Step Five
360-Degree Edit

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Step Six
Going Live at the Australian Open on Rod Laver Arena

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