The Melbourne Mint
Headquartered in the historic Melbourne Mint Building, the resurrection of the new Melbourne Mint has been a process that has made the most of every one of The Reactor’s specialist skills. In partnership with Melbourne Mint, we developed the brand, physically created the stunning, contemporary interactive spaces, and filled it with inspirational audiovisual content and information for potential investors on the beauty and power of gold.
Designing Gold and Silver Bullion
Not only did we create the brand, we also created the gold and silver bullion & coins to be sold within the Melbourne Mint.
We also designed 'The Vault'
Built within the walls of the Melbourne Mint, ‘The Vault’ was developed as a showroom that allowed the team at the Melbourne Mint to educate, sell and transact using touchscreens and iPad interfaces. The Melbourne Mint used that latest in technology to educate, sell and transact using touchscreens and iPad interfaces. We created the interactive content that highlighted the benefits of investing in gold.
Campaign Development
Our campaign played out across mixed media, including outdoor, radio, print and press. Highlighting ket aspects of bullion investment in a playful yet dependable way.
Winner
Voted the week's BEST RADIO across the world and TOP 6 campaign across the globe which includes tv, radio and online.