Ocean Spray
Ocean Spray AuNZ came to us to refresh the brand they launched 15 years ago. It was starting to feel tired, especially in comparison with the new, boundary-pushing direction coming out of North America. They wanted to revitalise their image and begin to age down, but without losing their loyal, slightly older customer base.
Winner Best Outdoor - 'Green Juice'
Voted the week's BEST OUTDOOR campaign across the globe 2025
Drink Different
Working in conjunction with the Ocean Spray team, we developed the “Drink Different” campaign, built on the insight that Cranberry isn’t the obvious choice, but it’s a great one. The drink’s harvesting, flavour, look, health benefits, and devotees are all a little different to the norm, and that’s something we celebrate in this ongoing Digital and OOH campaign.
Two Second Rule
Our 'out-of-home' campaign for Ocean Spray was acknowledged by the team at System 1 and JCDecaux as an example of how The Reactor and Ocean Spray are leading the way when it comes to effective 'out-of-home' creative. Listen here on APPLE PODCAST: https://podcasts.apple.com/au/podcast/mi3-audio-edition/id1460764137
