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'SUPER GOOD'

RAWW

It is always a challenge launching a new brand in the highly competitive and noisy Pharmacy cosmetics market. Total Beauty Network came to us with a product and a name already created, but needing a brand to wrap around it. Built on the insight that young women don't want to have to work at being healthy and pretty, Super Good shows how easy it is to look and feel good because all RAWW Cosmetics are infused with superfoods.

 

The campaign appeared Instore, Online and on Social, with both stills and video.