When Total Beauty Network decided to get involved with the superfood beauty movement, they came to us with a name, a collection of potential package designs and some potential products. We worked with them to give the brand a logo, look and feel, a tone of voice and a real purpose - to help women look effortlessly good in a healthy way. From there, we gave them a social media playbook that their immensely talented internal team have run with, building up a highly engaged following on Instagram of over 34,000 and helping them become one of the fastest growing makeup brands in Australia.