Reclaim Happy Hour

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“Reclaim Happy Hour” is all about celebrating Australia’s vibrant morning health and wellness routine. From runners and swimmers to yogis and cyclists, this initiative highlights the active lifestyle of those who embrace self-care before the sun rises. For many Aussies true joy is found in those precious 6am moments, prioritizing well-being over traditional evening cocktails. Join us in redefining happiness and making the most of each day!

A 'Live' 6am Happy Hour Billboard

Working with out-of-home special build partner Revolution360, a large-scale, bold billboard was installed at an early morning hotspot in St Kilda, with free surfboards, paddleboards, yoga mats, bikes and fitness gear, along with Ocean Spray Low Sugar drinks and drink bottles, available directly from the billboard, under the premise: “This is Your 6am Happy Hour, Help Yourself.”

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Plus, Participant-Led Creative

The activation yielded a library of participant-led creative assets, which The Reactor compiled and Media Words tested across Meta - auditing creative variations, audience resonance and message clarity in real time, and bringing it further to life across high impact, large scale out-of-home billboard sites across Melbourne.

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The Reactor™