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The Luxury Collection X Sydney to Hobart
Every guest at a Luxury Collection hotel has made a journey to reach their destination, and there's no journey more exciting than a race in the Rolex Sydney to Hobart. Working with the incredible team at Marriott Bonvoy, The Luxury Collection and The Tasman we created a campaign to celebrate The Tasman's opening as part of the Rolex Sydney to Hobart yacht race.
Enabling the Journey to Luxury
The Luxury Collection exists to enable unique experiences in special landscapes, just like the Alive Yacht and her crew. This campaign used the shapes and sounds of the hotel to evoke the onboard experience, providing a sensual connection between adventure and the luxury waiting as a reward at the end of that adventure.
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