'NO REGRETS' UPFLOW

Non-alcoholic beer is the new black, with a number of brands producing a zero-alcohol option as part of their range. Upflow are slightly different, though. Instead of being a brewery that has one alcohol-free beer, they’ve built a craft brewery that only makes alcohol free beer. With a swag of “best tasting” awards under their belts and significant interest from overseas, they asked us to build their online profile with a campaign on social media.